People Stories

Here are some inspiring stories of people who have made significant contributions to our team. From developing solutions in progressive ways to providing thoughtful services to our passengers, these stories highlight the dedication and talent that drive our success. They have demonstrated our core values in their actions and achievements.

Two panda dolls held by people in Cathay Uniform

How Cathay Cargo Perfected the Art of Panda Travel

What’s being transported isn’t just cargo — it’s love and commitment. This time, the arrival of pandas in Hong Kong is a precise, globally watched mission. The transport process demands the highest standards, from customs clearance documents to in-flight temperature control, with every step meticulously planned. The team gave their all to ensure the pandas arrived safely and began their new life.

It was about proving, once again, that Cathay doesn’t just move cargo. It moves expectations. And when the stakes are this high, our Can-do attitude means one thing: We get the job done.

A group of people from diverse backgrounds, dressed in uniforms, stand on a staircase, engaging with one another and sharing a moment.

Happy Employees, Happy Customers: The Team Behind Our Culture Shift

Cathay is reshaping service excellence with a people-centric approach. The team is driving a cultural transformation that boosts cabin crew morale and enhances the customer experience. The Inflight Services Delivery team has introduced a new onboarding program to help new joiners integrate smoothly, along with career development and performance recognition mechanisms to encourage growth.

A variety of team activities have been actively organized, with enthusiastic participation from employees — leading to improved satisfaction.

This year marks a pivotal turning point in cultural transformation. Service quality continues to rise, and passengers genuinely feel the care and dedication. A motivated cabin crew team is the cornerstone of a great journey.

A woman holds a smartphone in one hand and a credit card in the other, ready to make a purchase.

More Than Miles, How Card Linked Earn Strengthens Customer Connections

The team has reimagined the concept of member loyalty with the launch of the “Card Linked Earn” program. By allowing members to link their credit cards for automatic mileage accumulation, the process is streamlined and the user experience significantly enhanced.

The team overcame technical hurdles and cross-border collaboration challenges, demonstrating exceptional adaptability and execution. From testing to optimization, every step reflected a spirit of continuous improvement.

This initiative not only revolutionizes how customers interact with the brand but also drives a deeper transformation in customer relationships, setting a new benchmark for service excellence. With forward-thinking and a commitment to ongoing refinement, the team has delivered a truly customer-centric solution — laying the foundation for a sustainable future in member experience.