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Assistant Manager Global Commercial & Institutional Sales Development

Cathay Pacific
Sales & Distribution
Sales and Distribution Department
Permanent
Hong Kong SAR (China)
Application deadline: 09 Jul 2025

Role Introduction

Reports to: Global Commercial & Institutional Sales Manager 

The Assistant Manager, Global Commercial & Institutional Sales Development plays a pivotal role in driving international business growth by supporting strategic sales initiatives and fostering relationships with key corporate clients. This role focuses on identifying new business opportunities from current and new accounts, coordinating cross-regional sales efforts, and enhancing client engagement through tailored solutions. By collaborating closely with senior sales leaders and regional teams, the assistant manager ensures alignment with global objectives, contributes to revenue generation, and supports the development of scalable sales strategies and corporate products.

Key Responsibilities

  • Business Development
    • Management and growth of global corporate account portfolio that being assigned by the management
    • Actively demonstrate corporate sales leadership and contribution to achievement of the team and network budget
    • Identify and pursue new business opportunities from both existing and prospective accounts
    • Conduct market research to support lead generation and pipeline development
    • Collaborate with regional teams to align business development efforts across markets
    • Source MICE sales leads
  • Client and Business Partner Relationship Management
    • Build and maintain strong relationships with key and potential corporate clients
    • Support client engagement initiatives, including meetings, presentations, and follow-ups
    • Address client needs by coordinating with internal teams to deliver tailored solutions
    • Attend global industry and client events
    • Work closed with Oneworld to manage existing oneworld Select portfolio and other business opportunities
    • Handle enquiries and provide solutions raised by corporate customers or client service units
    • Be the airline’s ambassador within the portfolio to maintain strong relationships ensuring a positive strong brand position
  • Sales Strategy Support
    • Assist Global Commercial & Institutional Sales Manager in the development and execution of global corporate sales strategies
    • Analyze market trends and client data to identify growth opportunities
    • Monitor sales performance and provide insights to optimize sales effectiveness
    • Demonstrate and lead active global and corporate sales policy implementation across the CX network
  • Cross-Regional Coordination
    • Facilitate communication and collaboration between global and regional sales teams
    • Ensure consistency in sales messaging, proposals, and client engagement strategies
    • Support the implementation of global sales campaigns and initiatives.
    • Perform other duties as assigned
  • Product Development Collaboration
    • Contribute to the development and enhancement of corporate products and solutions
    • Ensure new products align with client needs and market demands.
    • Challenge the status-quo to look towards areas for product optimisation: yield improvement and decrease of revenue dilution
  • Reporting and Analysis
    • Prepare reports on sales activities, client feedback, and market trends
    • Demonstrate analysis and application of cost of sale / return on investment ratio for global product offering and all incentives
    • Present findings and recommendations to senior management

Requirements

  • Bachelor’s degree, preferably in Business, Marketing, or a related discipline.
  • 5–7 years of commercial or sales experience in the airline industry, with a minimum of 3 years in a people management role
  • Strong analytical and strategic thinking skills, with the ability to interpret complex data sets, apply commercial acumen, and convert insights into actionable business strategies
  • Innovative and creative mindset, with a proactive approach to identifying and maximizing sales opportunities
  • Results-oriented, with excellent communication and interpersonal skills, and a proven ability to influence and engage both internal stakeholders and external clients
  • Proficient in written and spoken English; knowledge of Chinese (Cantonese and/or Mandarin) and other languages are an advantage for communicating across diverse markets
  • Well-versed in sales tools and platforms, including Salesforce, PRISM, and Qlik Sense

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer. 

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