Social Marketing Specialist (12-month contract)
Role Introduction
Reports To: Social Marketing Manager
The job holder will assist the assistant manager in planning and developing content that aligns with the brand's objectives. They will also engage with influencers to build partnerships. Additionally, the job holder will collaborate with regional teams to maintaining high quality and relevance across different markets.
Key Responsibilities
- Ensure the social media and PR strategies are executed consistently across our main channels including but not limited to Instagram, Facebook, TikTok and Linkedin.
- Support Assistant Social Marketing Manager in day to day operation
- Manage content calendar
- Work with regional teams on their content adaptation
- Analyse data and generate regular reports about social media sentiment & performance metrics.
- Support Assistant Manager, Influencer Marketing to identify relevant influencers, analyze influencer metrics and ticket booking.
- Responsible for content publishing.
Requirements
- Tertiary educated, with 2-4 years of relevant experiences
- Marketing, communications or social media related experiences is essential
- Detail-minded, good organisational, planning and analytical skills
- Excellent communications skills in both English and Chinese
- Have passion and possess good understanding of social media trends
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
