Application Manager — Customers and Membership
Role Introduction
Reports to: Head of IT Solutions
This role is part of the Information Technology (IMT) Department under the Solution Centre, specifically within the Customer and Membership Solution Centre, which is dedicated to supporting the Asia Miles business and its associated platforms. The Customer and Membership Solution Centre focuses on delivering innovative, scalable, and secure technology solutions that enhance member engagement, streamline loyalty operations, and enable data-driven personalization across the customer lifecycle.
As the Application Manager, you will oversee the full lifecycle of customer and membership-related applications—from strategic planning to implementation. You will work closely with business stakeholders to understand evolving needs in areas such as member acquisition, rewards redemption, partner integration, campaign management, and customer insights. Your role will be pivotal in ensuring that Asia Miles platforms remain competitive, user-centric, and aligned with Cathay’s digital and brand strategy.
Leverage your expertise in Technology by joining our Customer and Membership Solution Centre, ensuring we deliver on our brand promise and drive organizational success.
Key Responsibilities
- Strategic Planning: Develop IT investment plans and oversee application roadmaps to ensure alignment with business priorities and cost-effectiveness
- Technology Optimization: Collaborate with architecture teams to leverage existing technologies and introduce new practices that enhance business value
- Agile Practices: Promote DevSecOps, CI/CD, Scrum, and other methodologies to improve team efficiency and delivery quality
- Data Governance: Work with business units to improve data flow and ensure compliance with regulatory and enterprise policies
- Solution Delivery: Lead end-to-end delivery of applications, ensuring timely, budget-conscious execution aligned with standards
- Cross-Team Collaboration: Partner with stakeholders to understand requirements and formulate cost-effective, scalable solutions
- Innovation Leadership: Drive adoption of emerging technologies to enhance employee experience and deliver competitive advantages
- Vendor Management: Manage external service providers and vendors to ensure quality, timely, and cost-effective system development and support
- Financial Oversight: Develop and manage application budgets, ensuring accountability and alignment with financial targets
- Team Development: Coach and mentor IT team members, fostering best practices and building capabilities for future growth
Requirements
- Minimum 12 years in IT, including 2 years in a managerial role
- Tertiary qualifications in a relevant field
- Proven ability to manage diverse teams across in-house, offshore, and external resources
- Strong verbal and written skills with the ability to engage varied audiences and deliver presentations
- Effective relationship-building and team collaboration capabilities
- Strong problem-solving and decision-making skills using both logic and creativity
- Ability to understand user behavior and deliver solutions that meet business needs
- Solid background in business analysis, software development, and project management
- Good understanding of current and emerging technology trends and capabilities
- Ability to lead team members in IT best practices and solution delivery
