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What we stand for

We are the people behind Cathay Pacific and Cathay Dragon. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also a family.

And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation.


WHAT MOVE BEYOND MEANS FOR US

For us, Move Beyond is a call to action.

To have an ambitious leadership mindset.

To challenge what is considered ‘standard’ or ‘expected’, and be the very best we can be.

Blazing a trail of progress, to reach levels of service and customer experience that place us amongst the world’s greatest service brands.

It represents our continued commitment to delivering personal service that moves people emotionally.

To never stand still.

To Move Beyond.

WE HAVE THREE BRAND VALUES

THEY REFLECT WHO WE ARE

ENCAPSULATE WHAT IS IMPORTANT TO US AND ULTIMATELY GUIDE

HOW WE BEHAVE

Thoughtful

We respect and care for everyone, wherever

they’re from and wherever they’re going, treating

them as we’d wish to be treated ourselves. We go

to great lengths to understand and help them on

their way in life

Progressive

Inspired by our dynamic Hong Kong home

and the Asia-Pacific region, we bring modern,

forward-thinking attitudes and ideas to our

customers, in a simple way. We use technology

to make our customers’ journeys easy and

enjoyable

can-do spirit

We inspire confidence and trust by

overcoming difficulties with positivity and

determination