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Senior Designer

  • BIM - Brand, Insights & Marketing Communications
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    31 Oct 2022
Role Introduction

Reports To: Creative Content Manager

Becoming a brand-led organisation is core to Cathay’s strategy, thus placing the Brand and Content Team at the heart of the company.

We ensure that we remain true to our brand¬ – lighting it up at every opportunity; amplifying, enhancing and refining it across every customer and employee touchpoint. We therefore work on a diverse set of projects which will stimulate, challenge and reward any candidate deeply passionate about building a brand through art, design and storytelling.

Under our brand promise of Move Beyond, we believe in connecting our customers with meaningful experiences. As Cathay’s internal creative agency, we are the team behind differentiating content that bring ethos this to life. We ideate, create and produce customer and employee-facing content, namely photography, video, graphic design, art direction and copy; across disciplines of branding, customer experience, marketing, digital and product design.

We are looking for a passionate, talented graphic designer to be our Senior Designer, designing compelling, engaging and effective content across multiple forms to support Cathay as a premium travel lifestyle brand.


Key Responsibilities

  • Guide and deliver multi-purpose graphic design initiatives, including product development, packaging, iconography, illustrations, infographics, and patterns
  • Manage agencies and freelancers to drive a consistent graphic design language across disciplines, and grow our roster of top talent partners
  • Manage a team of at least one designer
  • Uphold brand guidelines and excellent design standards across the business
  • Manage / audit design assets and budgets
  • Present concept / design treatments and storyboards to peer groups and senior leaders
  • Responsible for making sure our content resonates with target audiences and markets
  • Collaborate with UX / UI teams on digital customer experience design
  • Look for ways to improve team productivity
  • Offer continuous insight into industry best practice, design trends and content generation ideas

  • 4+ years’ experience in graphic design at a creative agency or an in-house team
  • Experience working on a variety of projects, including brand identity, illustration, infographics, patterns and packaging
  • Someone with creative flair, versatility, conceptual/visual ability, and originality
  • Highly creative, with exceptional graphic design skills in Adobe Creative Suite
  • Has high standards and takes pride in quality of work, with great attention to detail
  • Works well under deadline pressure
  • Autonomous and able to seamlessly shift to collaborative work
  • Organised and capable of working on multiple projects simultaneously
  • Performance driven, ensuring that the content we produce resonates and adds value
  • Interested applicants please submit CV and design portfolio
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Please note that with effect from 1 June 2022 onwards, all Cathay employees and contractors who work in Cathay City and all other Cathay Group Company premises in Hong Kong must have received a third dose of COVID 19 vaccine. Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons

Apply now