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Regional Marketing Executive

  • BIM - Brand, Insights & Marketing Communications
  • Dubai, UAE
  • Cathay Pacific
  • Application Deadline
    28 Sep 2023
Company Description

Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere.

Join us and discover just how far you can go!

Role Introduction

To support the Marketing Manager and coordinate with local markets and agencies to adapt Head Office material for effective regional and local use.

Key Responsibilities

Revenue Generation and Campaigns

  • Support in adapting Head Office campaigns to be effective in the local market
  • Support the effectiveness of regional campaigns by checking local language and cultural considerations
  • Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
  • Promote ancillary features to assist in revenue generation


  • Work with agencies to deliver and execute marketing campaigns as required
  • Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
  • Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue

Insights Gathering, Reporting and Collateral

  • Provide the global team with insights into regional monthly competitive intelligence on major news
  • Raise marketing collateral requirements to the Regional Head
  • Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

  • Assist to prepare marketing briefs for local marketing materials / needs


  • Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives


  • Emergency and Accident and Crisis Response responsibilities as required

To support the Marketing Manager and coordinate with local markets and agencies to adapt Head Office material for effective regional and local use

Academic Qualifications

  • Graduate in any discipline.
  • Certification in a Marketing field is an advantage

Knowledge, Skills, Training and Experience

  • Fluent in spoken and written English and local language (if applicable)
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working on multiple projects simultaneously

Communications style is naturally aligned with Cathay Pacific's style



Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer

Apply now