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Regional Marketing Executive (1-year contract)

  • Product and Marketing
  • Singapore
  • Cathay Pacific

Reports to: Regional Head of Marketing and Digital Sales 

Department: Brand Insights and Marketing Communications (BIM)

To coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.

Key Responsibilities

Revenue generation and campaigns

  • Ensure effectiveness in adapting Head Office campaigns to be effective in the local market
  • Support the effectiveness of local campaigns by checking local language and cultural considerations
  • Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
  • Promote ancillary features to assist in revenue generation



  • Work with agencies to deliver and execute marketing campaigns as required
  • Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
  • Devise partnerships aligned with global partnerships strategy to promote fares and ancillary revenue


Insights Gathering, Reporting and Collateral

  • Provide the regional team with insights into regional monthly competitive intelligence on major news
  • Raise local marketing collateral requirements to the Regional Head
  • Ensure stock and orders of collateral is maintained to appropriate levels


Agency Management

  • Prepare marketing briefs for local marketing materials / needs



  • Devise and execute regional membership recruitment campaigns (Marco Polo, Asia Miles, Registered Users) aligned with Head Office initiatives


Academic qualifications

  • Diploma or above
  • Certification in a Marketing field is an advantage


Knowledge, skills, training and experience

  • Minimum 1 year of working experience in marketing field
  • Fluent in spoken and written English
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Strong prioritizing skill and ability to multitask, capable of working on multiple projects simultaneously
  • Good communication and interpersonal skills with the ability to deal effectively with internal and external parties

Key Responsibilities

  • Analysis and Problem Solving
  • Planning and Organising
  • Customer Focus
  • Continuous Improvement and Innovation
  • Teamwork and Building Partnerships
  • Communication

Application deadline: 3 March 2020

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Apply now