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Regional Head of Marketing and Digital Sales

  • Product and Marketing
  • London, UK
  • Cathay Pacific

Location: London, UK 


Regional Head of Marketing and Sales


Hammersmith, London


Cathay Pacific Airways (UK Branch) Ltd


37.5 hours. From time to time employees may be asked to work outside of their working hours








Bring your passion to Cathay Pacific and discover a world of opportunities. 


We’re proud to be one of the world’s leading airlines. Our long track record of success has been made possible due to our talented people, who share our passion for aviation and our commitment to being the best. That’s why we invest in careers, supporting you to explore interests and expand your horizons.


Cathay Pacific is looking for a talented and driven Regional Head of Marketing and Digital Sales Manager to lead and manage all brand, marketing and Public Relations activity across the European region with the ultimate goal of driving demand for all channels with a focus on digital sales.


To be successful, you will need demonstrable practical experience in a commercial discipline with marketing experience. Along with strong leadership skills with the particular ability to inspire and positively influence employees


Key Responsibilities:

  • Work with agency partners to effectively adapt global marketing materials to maximise regional market relevance and impact
  • Produce integrated marketing campaigns that assimilate differentiating brand, product and service messages with calls-to-action to drive the brand, upper funnel and immediate/lower funnel business incorporating programmatic, search and other digital media as required
  • Manage all digital sales revenue within the region to maximise return on investment
  • Support Head Office to develop and implement new ancillary products to exploit emerging market opportunities and drive additional revenue
  • Ensure the regional and local team works in accordance to the direction as agreed with Head Office in terms of strategy, message alignment and content accuracy
  • Conduct media positioning and landscaping in the region, taking into account an integrated paid, owned, earned relationship with different media partners
  • Manage the marketing and public relations agency’s performance
  • Ensure that agency and marketing partner output is on-brand
  • Lead, support and encourage own team to achieve success
  • Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork



  • A tertiary qualification in Marketing and / or Sales
  • 8+ years’ of practical experience in a commercial discipline with marketing experience
  • Strong leadership skills with the particular ability to inspire and positively influence employees
  • Demonstrable experience in leading European regional teams and individuals to achieve success
  • Demonstrable results in achieving digital sales targets
  • Experience in developing and managing successful large scale marketing campaigns
  • Experience in agency management and / or partner management


If you believe you have the skills and experience to succeed in this role, please send your CV and covering letter to the careers site outlining your suitability for this position by Sunday 13 January 2019.

All applicants must have the right to live and work in the UK.  We are unable to assist applicants with visa or work permit applications

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Apply now