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Pricing and Sales Planning Executive

  • REV - Revenue Management
  • London, UK
  • Cathay Pacific
  • Application Deadline
    13 Oct 2022
Role Introduction

This full-time/permanent role reports to the Regional Head of Business Development and is based in our London Town Office.


  • Maximise revenue generation by planning, executing and effectively communicating proactive tactical fares
  • Run reports and analyse data to help inform optimal pricing for the region, and provide sales support for all pricing and fare related enquiries
Key Responsibilities

Sales Planning & Execution

  • Use data analytics to create the optimal proactive sales calendar to support countries’/channels business objectives
  • Use internal reporting to continually assess the need to stimulate demand through tactical pricing
  • Work with internal distribution stakeholders to maximise revenue opportunities, with a ‘direct digital first’ approach
  • Create tactical pricing proposals and negotiate with Revenue Management Office as required
  • Provide clear and insightful internal communications to Direct/Indirect sales teams and Customer Contact Department (CCD) to help channels sell/service proactive tactical effectively
  • Adopt a ‘test and learn’ approach through active participation in post-tactical reviews
  • Track sales performance against targets, and react quickly to optimise performance
  • Monitor competitors in and outside of the industry for creative Tactical mechanisms and explore execution feasibility
  • Provide regular and timely reviews of Global/Local PAB Segment fare levels and conditions
  • Provide local market fare related market intelligence
  • Actively seek opportunities to improve existing processes

Analytics Support

  • Provide regular business reports and help to translate the analytics into insights to enable the sales channel teams to evaluate their strategy and approach
  • Run weekly/monthly reports for Business Development team analysis
  • Identify trends and patterns in the data and report findings to the Business Development team
  • Using the data tools available, support sales and revenue forecasting for the business and at a channel level


  • Be the European regional subject matter expert in pricing and fare loading, including GDS/NDC/Internet Booking Engine (IBE) sales mechanisms
  • Provide internal Direct/Indirect sales support and servicing channels on all pricing topics
  • Assist the Digital sales channels with updated Tax levels as required
  • Validate and process CX.com Price Promise claims
  • Support Head Office’s efforts to maximise network and ancillary revenue across all distribution channels
  • Maintain awareness of local competitor fare/condition/product changes
  • Any other reasonable task as requested


  • Emergency and Accident and Crisis Response responsibilities as required

Academic Qualifications

  • Tertiary education or equivalent (preferably in a relevant Sales and Marketing or Business field)

Knowledge, Skills, Training and Experience

  • Experience in, or knowledge of, the airline industry is a distinct advantage
  • Demonstrable acumen in Sales and Marketing
  • Proven ability to use numeracy and analytical skills to identify opportunities and risks to revenue generation – analysis to include revenue, market share, and yield trends
  • Proven numeracy and analytical skills
  • Excellent communication and interpersonal skills
  • Strong negotiation skills
  • Good PC literacy in Word, Excel and PowerPoint
  • Adaptive to and embraces constant change

All applicants must have the right to live and work in the UK.

Apply now