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Member Engagement Executive (CRM)

  • BIM - Brand, Insights & Marketing Communications
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    01 Nov 2021
Role Introduction

Reports to: Assistant Manager Member Engagement

The Member Engagement Executive is responsible for assisting Assistant Manager Member Engagement to build and activate the membership base, strengthen member loyalty and achieve specific membership KPIs. This role puts you at the forefront of implementing cross channel, journey based member communications and campaigns through the effective use of data, personalisation, and marketing automation technologies.

Key Responsibilities

  • Member Engagement.  Design and execute member journeys across key digital touchpoints to effectively acquire and engage the members. This will entail creative, messaging, technology, agency, and media management followed by delivery and orchestration of the experience using our marketing technology stack. Support other teams and departments to deliver a consistent messaging and member experience when required. Collaborate and support local marketing teams in Taiwan, China, Macau and South East Asia on market’s acquisition plan aligning with the company’s strategy and business targets.
  • Campaign Effectiveness.  Closely monitor acquisition and engagement initiatives, plus engagement metrics and KPIs with regular reporting and analysis of results. Collaborate with Marketing Solutions and internal team to devise and implement optimisation strategies.
  • Segment and Data Operations. Create audience segments using known or anonymised member data. Perform data operations, such as but not limited to bonus miles crediting calculations, to support member engagement initiatives. 

  • Digital savvy, 2+ years of relevant CRM experience and preferably with a B2C focus. Loyalty programme management and implementation is a plus.
  • Experience working with marketing automation tools such as Adobe, Salesforce, Emarsys, or Oracle is preferred.
  • Strong client facing and relationship management experience
  • Acute Business Acumen / commercial sense and Customer centric mentality.
  • Highly organised, able to work independently and can make decisions intelligently.
  • Excellent knowledge of digital marketing within the Hong Kong and Greater China context a big advantage.
  • A highly motivated, creative, dynamic and innovative team player.
  • University graduate.
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Please note that with effect from 1 December 2021, all employees must be vaccinated in order to access Cathay City and all other Cathay Group Company premises in Hong Kong. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.

Apply now