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Marketing Solutions Manager

  • Customer Service
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific

Department: Customer Relationship & Retail
Reports to: Marketing Solutions Head

The Marketing Solutions Manager is accountable for key partner marketing activity in the Asia Miles program to grow customer lifetime value. The role is responsible for conceptualising & delivering marketing activity across all of Asia Miles’ touchpoints as well as partner channels. This person will play a major role in formulating specific marketing strategy, devising campaign and communication mix to drive member interest and use of partners’ products & services.


Key responsibilities

  • Leading the development of marketing campaign activity consistent with partner strategic & business goals
  • Learning and championing partner marketing needs
  • Collaborating with airline, customer engagement, partnerships and redemptions teams to develop the blend of brand vs sales programs that generate business revenue and promote customer loyalty
  • Initiating and prioritising the design and implementation of campaigns that are consistent with campaign strategies and business goals.
  • Driving best practice database marketing principles within the team and with partners
  • Developing campaign business cases and plans
  • In conjunction with the Analytics, Digital Experience & Performance and Channel Team, analysing the results of campaigns, providing insights into behaviour and making recommendations to partners for future activity
  • Ownership of campaign budgets to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting




  • University degree in Marketing, Communications, Business or other related discipline.
  • 8 years & above of relevant marketing experience and preferably with a B2C focus.  Advertising/eCommerce/media background would be advantageous
  • Solid experience in credit card & banking or travel or lifestyle space
  • Ability to maintain organization, creativity & professionalism in a fast-paced, rapidly changing environment
  • Analytically focused yet creatively wired to create marketing programs that generate brand awareness and ultimately pipeline for partners; must be able to present performance metrics for all programs
  • Digital marketing experience will be essential
  • Knowledge in marketing automation / campaign management tool (Adobe Campaign) will be a plus but not a must.   
  • Highly organized, able to work independently and can make decisions intelligently
  • Knowledge of marketing within Hong Kong, Greater China & South East Asia context a big advantage
  • Excellent written & verbal communications skills in both Chinese & English


Application Deadline: 13 August 2020



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