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Marketing & PR Coordinator

  • Product and Marketing
  • Madrid, Spain
  • Cathay Pacific

Location: Madrid, Spain 


To support the Head of Marketing and Digital Sales and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use as well as to create a positive Public Relations and social media profile.

To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social).


Knowing our Business Environment

Driving Service and Business Excellence

Collaborating with Others

Leading the Airline

Organisational Understanding

Level 2

Planning and Organising

Level 2

Teamwork and Building Partnerships

Level 1

Developing Professional Expertise

Level 1

Customer Focus

Level 2


Level 2


Key responsibilities and tasks

Insights gathering and reporting

  • Provide stakeholders with insights into regional monthly competitive intelligence on major news


  • Review proposed local language and against local culture to flag cultural sensitives when global and regional campaigns are applied locally
  • Assist with the organisation of local sales and trade events if required


  • Prepare marketing brief and/or enlist regional marketing and Direct Sales team for support to meet local needs (e.g. local marketing collateral, e-collateral, local campaign needs, local promotional needs)
  • Increase penetration of digital sales and growth of marketing power to supplement the transition from market penetration to PAB
  • Ensure local collateral stock levels are maintained appropriately


  • Identity local earn and burn opportunities and advise Regional Office of these
  • Develop and deliver local earn and burn opportunities that are jointly agreed with Regional and Head Office
  • Support initiatives to increase the engagement of MPO members as required

Public Relations  

  • Help to build and maintain strong local media relationships, contacts, and database
  • Engage and manage relationship building with traditional and new media, including key opinion leaders and social media influencers in the region (including bloggers and vloggers)
  • Arrange and support local media events, familiarisation trips, management interviews and public speaking and engagements as required
  • Assist to create positive stories for the Airline(s) with local relevance and appeal

Emergency and Accident Communications

  • Support the management of country level E&A communications with backing from the regional Public Relations lead and Head Office as required

Social Media

  • Suggest social media content with local insights and local language requirements and work with regional team and agency for delivery
  • Adapt suitable global and regional social media content for local use

Corporate Social Responsibility

  • Coordinate logistics and local participation as and when required

Customer Relations

  • In Outports where there is no dedicated Customer Relations role, the Marketing and Public Relations role is expected to take ownership of CRD case handling including:
  • Act as the point of escalation to address complex responses, special and legal cases
  • Assist to prepare templates and responses in the local language
  • Work with local legal counsel and regulatory bodies in handling special cases as required


  • Emergency and Accident and Crisis Response responsibilities as required

Qualifications / Experience

 Academic qualifications

  • High school graduation

Knowledge, skills, training and experience

  • Minimum one year’s experience in a marketing and/or Public Relations enterprise
  • Fluent in spoken and written English and local language (if applicable)
  • Good media relationship and understanding of the story needs local media
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working outside of office hours in response to urgent Corporate Affairs matters
  • Capable of working on multiple projects simultaneously
  • Discreet individual, who can be trusted with confidential material
  • Communications style is naturally aligned with Cathay Pacific's style

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.


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