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Marketing Executive

  • BIM - Brand, Insights & Marketing Communications
  • Shenzhen, Chinese mainland
  • Cathay Pacific
  • Application Deadline
    30 Nov 2023
Company Description

At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.


With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.



  1. All Chinese mainland based positions are subject to local terms and conditions.
  2. Applicants must have the right to live and work in Chinese mainland.
  3. Once employment is confirmed, the employment contract and personnel file will be arranged through local FESCO/ FASCO.
Role Introduction

To support the Marketing Manager to execute all brand, marketing and Public Relations activities across the region in order to build the GBA as the extended home market for the airline group.

Key Responsibilities

Revenue Generation and Campaigns

  • Support the full remit of the marketing team’s work as guided by the Marketing Manager, including but not limited to Marketing and Public Relations campaign execution, media engagement, sales and trade event organisation, and translation
  • Work closely with the GBA Business Development team and related sales teams to promote the awareness of Cathay intermodal offerings to grow sales
  • Work with agency partners to effectively adapt global marketing materials to maximise regional market relevance and impact
  • Review proposed local language and against local culture to flag cultural sensitivities when global and regional campaigns are applied locally
  • Prepare local marketing collateral, e-collateral to suit local campaign and promotional needs
  • Ensure local collateral stock levels are maintained appropriately
  • Build and maintain effective working relationship with agencies and other partners
  • Achieve all brand Key Performance Indicators for the region
  • Support marketing activities to recruit Marco Polo, Asia Miles and Registered Users members and gather consumer data
  • Undertake initiatives to increase the engagement with Marco Polo members as required
  • Actively promote new product and/or ancillary features to generate additional revenue
  • Any other reasonable task as requested



  • Emergency and Accident and Crisis Response responsibilities as required

Academic Qualifications

  • A university degree in marketing, communications, business administration or a related discipline


Knowledge, Skills, Training and Experience

  • A minimum of 2 years’ relevant experience
  • Working experience in airline, travel, or hospitality industry is an advantage
  • A good understanding of the Greater Bay Area (especially Shenzhen) market and consumer behaviour
  • Has good insights of the nature and usage of different media channels for effective communications
  • Excellent Chinese and English writing skills, proficiency in Cantonese is an advantage
  • Demonstrable analytical skills with experience in assembling and interpreting data, creating executive summaries and delivering business insights
  • High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
  • Good project management skills including the ability to identify, analyse and propose solutions to various business or execution issues
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working outside of office hours in response to urgent Corporate Affairs matters as required
  • Capable of working on multiple projects simultaneously
  • Discreet individual, who can be trusted with confidential material
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Apply now