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Lifestyle Business Development Manager

  • CRR - Customer Relationship & Retail
  • Bangkok, Thailand
  • Cathay Pacific
  • Application Deadline
    18 Apr 2024
Company Description

At Cathay Pacific, we share one common aspiration: to be the world's service brand. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.

With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.

Role Introduction


The successful candidate will be part of the Lifestyle team responsible for the growth and development of Cathay membership programme – Lifestyle Business Partnerships. Reporting to the Head of Lifestyle, the successful candidate will acquire new partners in South East Asia and work with both existing and new partners to understand their needs, and devise solutions to achieve business goals.

Key Responsibilities

Key Responsibilities

Business Strategy & Planning

  • Support Head of Lifestyle to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
  • Monitor and review business performance to meet strategic growth plan
  • Prepare and support internal budgeting and business reporting activities with business analytics and insights
  • Initiate, design and lead promotional campaigns with marketing team and/ or business partners to achieve revenue targets

Lifestyle Partnerships

  • Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
  • Identify, negotiate and manage relationship with new and existing partners and support operational requirements including commercial term negotiation, partner enquiries, management of contractual discussion and technical integration issues

Redemption & Rewards

  • Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
  • Work with relevant teams to support any local activities and set it up on the respective redemption platforms to drive members engagement or activation

Coordination with Local Team

  • Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
  • Be the function lead to support any partnership discussion or negotiation between potential partners and local Cathay Pacific team. Act as a catalyst to support any partnership conversation between HQ teams and local teams

Legal Compliance

  • Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed


  • Emergency and Accident and Crisis Response responsibilities as required

  • Degree in business/ marketing or related discipline
  • Minimum five years relevant experience in the field of business development, marketing or loyalty
  • Prior experience in the financial institution industry such as banks or credit card business is preferred
  • Mature, creative, and business minded, with excellent strategic thinking and communication skills
  • Analytical, independent, and result-oriented
  • Excellent interpersonal communication and relationship building skills
  • Ability to work under pressure and meeting tight deadlines
  • Excellent written and oral communication skills in both English and local language
  • Strong communication, presentation and interpersonal skills
  • Computer literacy and conversant in Excel and PowerPoint applications
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

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