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Employer Branding Specialist

  • PPL - People
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    03 Oct 2023
Role Introduction

The jobholder is accountable for contributing to projects associated with the employer branding of Cathay Pacific across all talent attraction channels, and for ensuring our candidate and onboarding processes contribute to a world-class, signature experience for Cathay.

In addition, the jobholder is accountable for supporting the development of a strong talent pipeline through working on global, regional and local talent sourcing, segmentation and talent community management strategies as directed.


Key Responsibilities

  • Assist the Talent Attraction & Employer Branding Manager in developing and implementing employer branding strategies for all employee groups locally and globally and to create and maintain a strong employer brand that aligns with our Employee Value Proposition.
  • Support the development of compelling employer branding content, including job advertisements, employee testimonials, videos, blog posts, social media campaigns.
  • Support the planning and execution of external talent acquisition events and employer branding campaigns with recruitment channels and marketing agency partners (including job fairs and social media campaigns) to attract talent to key roles.
  • Manage the performance data of online and offline campaigns given by marketing agencies and recruitment channels and provide regular reports highlighting key metrics for management’s evaluation on the performance and success of respective campaigns.
  • Provide support to the Manager and Assistant Manager on projects to maintain a high impact candidate experience with a focus on a best-in-class execution at every touch point

  • Bachelor's Degree in Marketing, Human Resources, Communications or Business is desirable
  • Minimum 3 years of working experience in Marketing, Event Management, HR or Talent Acquisition
  • Knowledge of Adobe Photoshop and Illustrator is advantageous
  • Experience in creating and executing strong candidate and employee experiences 
  • Previous experience or exposure to employer branding and talent attraction strategies
  • Strong interpersonal / listening, customer service and collaboration skills required
  • Excellent written and oral English communication skills, Chinese advantageous
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

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