Going, going, gone...

Looks like this career opportunity is no longer available. We may have filled the position or it was taken down for other reasons. We know this isn’t what you were hoping for but we have great new opportunities opening all the time.

Start a new search now!

Digital Sales Officer

  • Product and Marketing
  • London, UK
  • Cathay Pacific

Location: London, UK 


Digital Sales Manager


Hammersmith, London  


Cathay Pacific Airways (UK Branch) Ltd


37.5 hours






Bring your passion to Cathay Pacific and discover a world of opportunities. 


We’re proud to be one of the world’s leading airlines. Our long track record of success has been made possible due to our talented people, who share our passion for aviation and our commitment to being the best. That’s why we invest in careers, supporting you to explore interests and expand your horizons.


Cathay Pacific is looking for a talented and dedicated Digital Sales Officer, to join the Marketing team. We are looking for you to manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results. As well as ensuring the airline’s direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.


To be successful, you will need a demonstrable passion for digital and commerce along with strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice.


Key Responsibilities:

  • Effectively execute recruitment and engagement campaigns
  • Support the growth of the email database
  • Follow up on ancillary revenue generation
  • Ensure prioritisation of direct digital distribution channels
  • Assist to manage website retailing and app promotional areas (shop window) to maximise revenue and uptake of key offers and reach revenue targets, ensuring good exposure for air offers (and non-air offers in TRP markets)
  • Support sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate
  • Use web analytics (Google Analytics) to measure performance and assist to identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
  • Generate reports on digital sales performance
  • Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation



  • Bachelor degree in Marketing or similar area
  • One year’s experience in a similar role is preferable
  • A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience
  • A demonstrable passion for digital and commerce
  • Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
  • Strong numeracy skills and experience of working with data to tell a story
  • Strong PC literacy including Adobe Experience Manager and Google Analytics


If you believe you have the skills and experience to succeed in this role, please send your CV and covering

letter to the careers site outlining your suitability for this position by Sunday 13 January 2019.


All applicants must have the right to live and work in the UK.  We are unable to assist applicants with visa or work permit applications

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.


Apply now