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Digital Experience Executive – Content

  • DEX - Digital Experience
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    03 Oct 2023
Role Introduction

Reports To: Assistant Manager Digital Experience – Content

We are looking for an energetic team player with demonstrated experience in content management on web to join our team and help Cathay to deliver on our ambitious goal of becoming one of the world’s great service brands, known for great digital experiences.

In this role you will be responsible for managing content and building pages for our website in our Content Management System (CMS) - Adobe Experience Manager (AEM). This position will also work closely with Web team and developers to provide requirements for new website features and components in support of the design. The incumbent must monitor website content quality and provide advice to content authors to ensure website content meet the standards and customers’ experience across the website is aligned.

Key Responsibilities

  • Manage content update and creation to ensure updated information in our website
  • Administer content management system (Adobe Experience Manager) to maintain and recommend updates to existing and new templates and components within the CMS with Web team and developers.
  • Monitor and conduct regular audit to ensure site health with accurate and up-to-date information.
  • Recommend and share best practices of content management and ensure proper usage of CMS by other content publishers
  • Apply Search Engine Optimization (SEO) best practices to streamline published content to increases organic discovery & high-quality website traffic
  • Support content update during service disruptions
  • Support testing and roll-out of website enhancements
  • Provide ad-hoc support to CMS and AEM usage matters

  • 3+ years of work experience with an university degree in Business, Computer Science or related subjects
  • Proven experience in using content management system (AEM) to manage website with multiple locales
  • Knowledge of content management concepts.
  • Understanding of the best practices and standards of website development and maintenance, SEO strategies.
  • Knowledge of user experience, HTML and JavaScript would be advantageous
  • Experience in JIRA and Confluence would be advantageous
  • Analytical skills using Adobe Analytics to analyse webpage performance and page views is a plus 
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Apply now