Going, going, gone...

Looks like this career opportunity is no longer available. We may have filled the position or it was taken down for other reasons. We know this isn’t what you were hoping for but we have great new opportunities opening all the time.

Start a new search now!

Digital Analyst, Performance Analytics

  • DGT - Digital
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    03 Oct 2022
Role Introduction

Reports To: Assistant Manager Digital, Performance Analytics

This position is responsible to:

  • Execute developed measurement framework for Cathay’s digital channels and recommend usage based on business needs
  • Produce performance report on Adobe Analytics (online behavior, performance, targeting success, click-through) by customer, segment, market, product, channel and ensure customer data is enriched and available for cross channel usage
  • Analyse and recommend refinement in Marketing Cloud experiment framework with the support of data analytics  
Key Responsibilities

  • Conduct digital analysis leveraging on both quantitative and qualitative data to generate insights for customer experience delivery and campaign execution
  • Evaluate performance, identify trends and anomalies, and recommend usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine)
  • Design reports and dashboards on monitoring campaign and customer experience performance
  • Support Journey Orchestration team on evaluating campaign performance, such as email response and engagement rates on Marketing Cloud
  • Work closely with IT team on suggesting metrics and online tracking requirements to ensure business needs are fulfilled
  • Responsible for evangelising digital analytical tool usage among business units and sales offices, by designing user guides, delivering training curriculum and user support on tools such as Adobe Analytics

  • University degree in an analytical discipline, such as Business, Finance, Statistics, Economics, or Marketing
  • Minimum 2 years of experience in digital, preferably in analytics area
  • Hands-on experience with Adobe Analytics or Google Analytics with strong knowledge of data layers, tagging, variables and custom metric set up
  • Experiences with data visualization tools such as Data Studio or QlikSense will be a plus
  • Knowledge of digital technology and workflows that underpin digital analytics, such as, first- vs third-party cookies, omni-channel experience design and data integration preferred
  • Strong quantitative skills with proven ability to demonstrate data interpretation capabilities
  • Candidate with more experience may be considered as Senior Analyst
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Please note that with effect from 1 June 2022 onwards, all Cathay employees and contractors who work in Cathay City and all other Cathay Group Company premises in Hong Kong must have received a third dose of COVID 19 vaccine. Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons

Apply now