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Assistant Manager Social Influencer Marketing

  • BIM - Brand, Insights & Marketing Communications
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    29 Sep 2023
Role Introduction

Reports To: Social Marketing Manager

As Assistant Manager – Social Influencer Marketing, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with multiple teams in Cathay to manage influencer strategies that contribute to the overall marketing and business goals.

Key Responsibilities

  • Identify, build, and maintain relationships with influencers in both Hong Kong, and ROW markets
  • Collaborate with influencers to create and execute campaigns that align with brand objectives
  • Manage the end-to-end execution of influencer campaigns, including budgeting, negotiations, contract management, and campaign tracking
  •  Analyse campaign results and provide recommendations for optimization
  • Stay up-to-date with industry trends and best practices in influencer marketing trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
  • Manage tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each influencer.
  • Negotiate contracts and organization of micro and macro influencer programs that are focused on all aspects of marketing funnel.

 

Requirements

  • Bachelor’s Degree or above
  • 3+ years of experience in social media, PR and/or influencer relations
  • Experience analysing data to deliver on KPIs
  • Successful track record of elevating brands and influencers
  • Strong communication skills and attention to detail
  • Experience managing micro influencer programs and community
  • Experience in Travel, and Lifestyle industry is a plus but not required
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Apply now