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Assistant Manager Digital Experience - Strategy & Design

  • DEX - Digital Experience
  • Hong Kong Special Administrative Region of China
  • Cathay Pacific
  • Application Deadline
    16 Aug 2023
Role Introduction

Reports To: Head of Digital Experience, Strategy & Design

We are looking for an energetic team player with experience in digital experience strategy and design to join our team and help Cathay deliver on our ambitious goal of becoming one of the world’s great service brands, known for great digital experiences.

Leveraging your digital strategy skills and applying a customer-centric, data-driven approach, this role will work with a variety of stakeholders from several business units - UI/UX designers, digital product teams and Brand, Marketing and Insights teams – to manage assigned digital experience projects which support of one or more of our growth priorities across our Travel, Lifestyle or Cargo business lines.    

As a change agent, you will support our team in championing a customer-centric approach to digital experience strategy and design, and challenge design concepts, assumptions & positions with alternatives based on industry best practice and future trends.

You will work horizontally with the Digital Experience Product Management team, the Customer Experience and Design (CED) department, Brand, Insights and Marketing (BIM) and business unit stakeholders to ensure we launch digital experiences which meet the company’s transformative goals. You will be creative, pragmatic and agile, balancing digital experience design excellence with project delivery.  

Key Responsibilities

  • Bring together cross-functional teams including but not limited to, UX and UI designers, business unit stakeholders, brand, insights, marketing, customer experience and design, to manage assigned digital experience strategy & design projects
  • Apply data-driven and empathetic approach to all digital strategy and experience design work
  • Stay abreast of emerging digital trends and innovation and identify potential use cases for Cathay
  • Support the DEX Strategy & Design Team and broader DEX team in the formulation and implementation of our digital experience strategies and roadmaps
  • Manage vendor relationships
  • Define, manage and present key success measures to reflect the evolution of Cathay’s digital experiences
  • Form strong working relationships key stakeholders across Customer Experience Design, Customer Relationship & Retail, Brand, Insights & Marketing, IT and Digital departments.     

  • Bachelor Degree in related discipline with 5 years of working experience in which 2 years in digital experience strategy and design
  • Acumen in digital technologies related to web and mobile
  • End-to-end experience in managing digital projects on time and budget
  • Commercial and vendor management experience
  • Sensitive to digital and ecommerce market trends with ability to identify opportunities and drive and implement changes
  • Energetic, persistent, independent, and creative, versatile and willing to take up new challenges
  • Think and plan strategically and think out of the box
  • Previous experience in air travel, e-commerce, loyalty, or travel lifestyle business ideal
  • Practical experience working in an agile at scale environment and human-centered design/ design thinking methodologies would be highly regarded.
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

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